If you’ve got 8 minutes, please go to the link above and take a listen. This provocative little clip will make you laugh out loud. Here’s the gist of what happens: Bogost makes a game, Cow Clicker, meant to parody mindless, addictive Facebook games like Farmville. All you can do in this game is click on a cow and make it moo. He expects people to encounter his game, have a laugh, and move on. Instead the game builds a loyal following of rabid fans who don’t get the joke and play it frequently.
The story of Cow Clicker has me thinking a lot about social media and addictive behavior. How much of our online experience is dictated by habit? For those of us, like Style Me Pretty, who try to build up a following online how much of our efforts should be focused on pushing content or providing features that build habits with our readership? After all, you want to build a loyal following of rabid fans. You just want them coming to your site for all the right reasons.
Do you have any less-than-productive online habits you’d like to share? Leave a comment below.