There was a lot of talk on twitter yesterday about the how brides feel about styled shoots stemming from the Media Panel at Engage ’11. While it’s true that SMP has received some push back from brides on styled shoots on our Facebook fan page I don’t take this to mean styled shoots are dead. I’d state the overall vibe more as “styled shoots are polarizing to brides” and “some of our users feel that SMP shows too many styled shoots”. I tend to look at the data more and facebook discussions less when analyzing how our readers feel about this stuff. We’ve had some really successful styled shoots on SMP recently as recently as this Monday (see this Urban Rustic Photo Shoot). These shoots have received lots of traffic, tweets, shares on FB, etc.. I don’t have any say on what goes up on SMP but if it were up to me, I’d put these shoots on SMP again in a heart beat.
- Make them super practical and easy to replicate with lots of info so a bride feels like there’s something she can take away from the shoot. I’d include long write ups about all the details I used in the shoot. List out everything. Make it easy to read. I’d consider letting the user know where they can buy some of the items used in the shoots.
- Design shoots that capture someone’s attention quickly. Do something different and creative. You see this with engagement shoots and wedding proposals on SMP all the time. Ask yourself, how do I capture the attention of the bride who skims 10 posts a day in her google reader?
- Do topically relevant shoots. Recently we have put up shoots for the Kentucky Derby, and the Royal Wedding. This is perhaps my least favorite strategy because it can go horribly wrong BUT it can work when done tastefully and creatively.
- Drill down on the details. The placecards or menus, the unique decor elements that can be replicated, the new and cooler way to do display cakes or desserts, the fashions that can be found at actual stores.