I recently got an email from a fellow blogger, whose work I respect greatly, reminding bloggers that the best part of this industry is the community vibe that inately forms around it. It’s true. Blogging is a little bit different than just about any other media source in that editors often share content, links and ideas. They openly support their competitors and happily push traffic in other’s direction.
To put it into perspective, it would kind of be like Martha Stewart Weddings giving a mention to Town and Country Weddings in their magazine, encouraging their own readers to go pick up a copy. Something that would most likely never happen.
With bloggers, it’s way different. Bloggers happily link to other bloggers, they list competition in their blog rolls, they give shout outs to competitors who are doing really cool things. It would seem, that despite working towards the same goal ~ to find success ~they aren’t terribly competitive.
Or are they?
I haven’t been able to get this email off my mind since I opened it so I thought that I would put it out to you guys. When I started Style Me Pretty, there were only a tiny handful of other wedding blogs. Although I had no intention of really building a business out of it, I quickly saw what an invaluable resource the wedding blog could be. Since then, dozens of other wedding blogs have gained popularity thus making content more difficult to find, making it more of a challenge to find unique and original ideas, making it nearly impossible to NOT think about the competition.
I have huge dreams and goals for Style Me Pretty. It not only feeds my creativity addiction, it also feeds my family. It’s a business that supports quite a few people, that brings vendors more money, that has created a handful of really fun jobs for those with a passion for weddings. So, on one hand…I am fiercely competitive. I want our blog to be the best, to feature the most beautiful weddings, to give brides the very best inspiration out there. And yet on the other, I totally understand the nature of blogs and the community feel that we all started out loving. So where is the balance?
I think that this idea might resonate with a lot of you. Those who are working in an industry where you totally and completely respect and love your peers. Where you root for them and love when you see them succeeding. And yet at the end of the day, it’s YOUR business that comes first.
So I am curious to know…how do you find balance in competition vs. community?