The Business of Blogging – Backstage

Whenever I do speaking engagements, I always go in prepped to chat about all things wedding, all things style. And yet without fail, each and every time, I end up talking about what it’s like to write a blog for a living. It seems that people are generally fascinated by a job that is so off the beaten path and I don’t blame them. It’s a pretty great gig.

First of all, I usually write the blog while watching The View with my daughter and our sitter playing on the floor beside me. My husband is one room over, with the little dog sleeping on his lap, running what has become our family business. It’s quite a life, quite an adventure.


Style Me Pretty is open for business 5 days a week from 9AM to 5PM. Family time follows that, then we normally pick back up around 8PM until 10PM. Because it’s our own company, and we both work from home, we take time in the middle of the day to shop for groceries, organize closets, take walks in the park and do anything else that strikes our fancy. We travel around the country doing fun little speaking engagements, we host events for companies like Crate and Barrel and we “work” even when we’re at a friend’s wedding. It’s a funny, strange, fulfilling, completely challenging job and one that keeps us continually on our toes both in business and in our own personal lives.

Let me be very frank though. Above and beyond anything else, Style Me Pretty is a business. I’m lucky enough that I happen to LOVE all things wedding so it’s a business that is fairly easy to run. But it is a business, bottom line. It’s a business that I pay my mortgage with and it’s a business that helps to feed not 1, not 2 but 4 family members who work with us. At Style Me Pretty, we believe in making money, we believe in promoting growth, we believe in establishing ourselves as a mainstay in the wedding business. We struggle with staying innovative and original when there more and more competitors every day, some knocking us off, others taking similar ideas and using them as a launching pad for their own unique perspectives. We are continually challenged by every day business dilemmas…where should we put our money? how do we grow thoughtfully? how to we get the best content out there? how do we compete with those bigger than us and how do we forge far ahead of those that are smaller. Just like any business, there are big ups and big downs.

Using BackStage as our platform, we are going to start putting it all out there for you to read with the hopes that you’ll be able to laugh at us or with us, that you’ll find inspiration in the mundane business life of SMP, that you’ll find great information and ideas for starting your very dream job. Because the business of blogging is so new, there is still a lot for ALL of us to learn and I really hope that through Backstage we can build a community, a place where information and creativity thrive, where we ALL find our footing in the crazy world wide web.

So, look for us over here everyday…we hope you’ll not only come, but that you’ll stay a while too.

29 Responses to “Welcome to BackStage!”

  1. Angel says:

    Hey Larson Family,
    Thanks so much for welcoming us into your everyday lives! It’ll be a real treat to see “behind the curtain” if you will. Thank you for creating a place where any bride or wedding-lover can come to not only be inspired but to learn about great new products and even the occasional etiquette lesson like today from Lisa. Abby, you’re a true inspiration and I can’t wait to see how all of this will continue to develop and grow. Congratulations a million times over!!

    Best Wishes!!

  2. Love this Abby and Tate! Cannot wait to spend some time each day getting some insight into your crazy but fun and interesting world. Love, love, love all that you are doing and excited to continue to watch you evolve and change the {wedding} world!


  3. Jessica says:

    Congratulations on your newest blog adventure! Fantastic idea- its so interesting to see how things work behind the scenes at such a cool company. I can’t wait to read and see more. Well done Abby and co.!

  4. sarah at coren moore says:

    Great idea! Can’t wait to see more here :)

  5. Ashley says:

    I’m very excited!

  6. Joyce Goeppinger/La Vie Le Gage The Life Pledge says:

    Congratulations! I read here at SMP everyday. I have read other blogs and enjoy them, but there is something different here at SMP. Love this new venture. Your blog has helped me in my home business very much indeed. I hope I never see the end of SMP!!
    Abby, you are a friend to all! Thank You!
    Joyce Goeppinger
    La Vie Le Gage/The Life Pledge

  7. Abby, what a great idea!! Love this blog and look forward to learning from one of the first and the {BEST}
    Heather Sharpe

  8. admin says:

    Thanks guys!!! I really, really, really hope that we can all learn a little something from each other here. Glad the conversation is getting started!

  9. Abby, I’m so impressed with your marketing ideas and puffy heart your site. Love the Style Circle and now this!! Looking forward to learning from you. Thanks for doing something geared more for industry people vs. just brides. :)

  10. courtney says:

    This is really great. It is very hard running a business with out getting discouraged and this will be very insightful and extremely helpful to keep us going when things are tough. Cheers to your success.

  11. courtney says:

    One other thing. Do you both always look so cute while working from home? :) I tend to get stuck in my PJs for most of the day, getting so caught up with work. Excited to see how you schedule your day.

  12. admin says:

    I usually look painfully sad…robe until about 10AM (we’re up at 5), then jeans, sneaks and a t-shirt. I need to work on that actually.

  13. Yippee!! Lara and I are traveling for a wedding right now, sitting in a hotel room on our laptops and discussing how much we love this new SMP venture. Kudos to you and we can’t wait to see how it unfolds!

  14. … and by the way, I’m wearing a hotel bathrobe right now thinking about how I need to spruce up my work wardrobe too. I can definitely sympathize on the “painfully sad tshirt and jeans” look! ; ) So excited for this new venture of yours and cant wait to read more! Bravo Abby!

  15. I love this idea for a “Backstage” behind the scenes blog! Definitely looking forward to it. :-)

  16. Hi Abby, I love the candidness and breath-of-fresh-air quality of this new Backstage feature! Sean Low was just in DC and was very complimentary to you and your business. SMP is setting the standard! Best wishes, Doreen

  17. Joan says:

    Talk about being a fly on the wall!! A stylish fly, of course!

    Best wishes on your new venture!

  18. Autumn Burke says:

    love this new SMP venture – looking forward to reading more.. Congrats!

  19. First of all congratulations on the success of SMP and Backstage! I agree with Joyce who said that there is something different about SMP! I think its the look, the style and most definitely your enthusiastic writing and personality that comes out with every post. I wish I had more to add, but I am new to the industry and looking forward to reading everything you have to say. Thank you!!

  20. Megan says:

    I’m so excited about your new venture and look forward to reading here at backstage. Thank you for continuing to be such a blogging inspiration and for inviting us into your home!

  21. kelly says:

    Thank you so much for sharing your behind the scenes life. I am married now and still read SMP blog every day.. just because I love all the beautiful pictures and great design inspiration. I’ve always wondered what it takes to start and run a successful blog. Keep the backstage info coming!

  22. Lauren says:

    Thank you so much for sharing all of this information! SMP was the very first wedding blog I started reading, and I was immediately hooked! It was my inspiration to start my own blog and now look into other aspects of weddings and events! Thank you again!

  23. Cath says:

    Inspirational idea, looking forward to reading your adventures – thanks guys!

  24. sue says:

    congrats! love backstage so far! also love the office furniture! mind if I ask where you got your desk and chair from? looks like room and board :)

  25. nancy says:

    wowzers. thank you so much for sharing all of this information and for consistently being genuine and open with your blog. it is no wonder why people love SMP so much with you and your loving family running things! can’t wait for more!

  26. Emily says:

    Cant wait to see what you have in store for us. Thanks so much for your willingness to share.

  27. Paul says:

    You have done it again:) Just bookmarked it!

  28. Shon Tassie says:

    or maybe personal. how far have many people also been in corporate? a business

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